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About Us/Our Story

About V29 Equestrian Wear

Welcome to V29 Equestrian Wear, the trading name of Valentino29 Ltd – a trusted UK-based retailer, proudly independent and family-run.

Founded by lifelong horse owner April Tarabella, V29 Equestrian Wear was inspired by her pony Valentino and created to offer premium equestrian clothing that combines style, comfort and performance.  As Valentino29 Ltd, we’re proud to serve riders across the United Kingdom with carefully designed products and friendly customer service.

We sell online and  regularly attend equestrian shows across the UK, giving riders the opportunity to see, feel and try our products in person.  Based in Yardley Gobion, Towcester, we proudly serve customers across the United Kingdom.

Our Mission

✔ Provide great products
✔ Fast, reliable delivery
✔ Friendly customer support
✔ Clear and honest policies

Business Information

 Legal Company Name: Valentino29 Ltd

Trading Name: V29 Equestrian Wear

Company Number: 16517901

Registered Address:

12 Mount Pleasant, Yardley Gobion, Towcester, NN12 7TL, United Kingdom

Email: [email protected]

Phone: +44 7885 299592




The Story Behind Our Name

Valentino29 isn’t just a brand; it’s a tribute to a very special horse. Our journey began at an auction where we met a gorgeous Welsh pony named Sangrug Valentino.
He was lot 29, and coincidentally, we were bidder 29. We knew then that it was meant to be.

We founded Valentino29 Ltd as an independent, family-run British business to bring that same spirit of connection and quality to the equestrian community.
We are proud to be a standalone UK brand, designed by riders, for riders.